Privacy Policy

1. Who we are

Automotive Mobile Tyres is responsible for deciding how and why your personal information is used for the activities described in this policy. This means we act as the data controller.

This policy covers automotivemobiletyres.co.uk, enquiries, quotes, bookings and our mobile tyre fitting and related services. Our contact details are in section 18.

We handle personal information in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018, as amended.

2. Information we collect

Depending on how you interact with us, we may collect:

• Contact details: your name, telephone number, email address and billing or service address.
• Vehicle and service details: registration, make, model, tyre size, tyre condition, booking information and details you provide about the assistance required.
• Location details: the address, postcode, road, junction or shared location where you need assistance.
• Payment records: payment status, transaction references, billing information and other information needed to process or account for a payment.
• Communications: information you provide by telephone, email, website forms, WhatsApp or other messaging services, including any photographs you send.
• Website information: IP address, browser and device details, pages visited, cookie choices and usage information where collected.

We usually receive this information directly from you. We may also receive relevant information from someone arranging assistance on your behalf, a service partner completing your booking, or a payment provider confirming your transaction. Website information may be collected automatically through our hosting systems and permitted technologies.

We only ask for information reasonably needed for the relevant purpose. If you do not provide essential contact, vehicle, location or payment information, we may be unable to provide an accurate quote or complete your booking.

3. How we use information and our lawful bases

We use an appropriate lawful basis for each purpose:

• Quotes and bookings — contract: responding to your request, identifying suitable tyres, arranging fitting or replacement, dispatching assistance and contacting you about your service. This includes steps you ask us to take before a contract.
• Payments — contract: taking payment and administering refunds for services you purchase.
• Business records — legal obligation: retaining information required for tax, accounting and other applicable legal requirements.
• Support and disputes — legitimate interests: resolving complaints, maintaining service records and establishing or defending legal claims.
• Security and service improvement — legitimate interests: preventing fraud, protecting our systems and reviewing service performance. Consent is used separately where required for website tracking.
• Optional marketing and tracking — consent where required: see section 6 and section 7. Where the customer marketing exception applies, our data protection basis is our legitimate interest in promoting similar services to our customers.

When relying on legitimate interests, we consider your rights and reasonable expectations and whether a less intrusive approach is available. You can ask us for more information about this assessment.

You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before you withdrew it.

4. Location information

We use the location you provide to find where assistance is needed, check service availability and dispatch a fitter. This may include a postcode, address, road name, motorway junction or location shared through a messaging service.

If you choose to share a live location, you can stop sharing through the relevant app. We do not intentionally use your service location for unrelated purposes. Location details may remain in booking records where needed for the purposes and retention criteria described in this policy.

5. Payment information

Payments may be handled by us or a third-party payment provider. Where a provider collects your card details directly, its own privacy and security information explains that processing.

We use the payment and transaction information needed to confirm your payment, manage a refund, resolve a query and keep business records. Full card details should only be entered or provided through an appropriate secure payment method.

Please do not send your full card number, security code or online banking credentials through website enquiry forms, email or WhatsApp.

6. Marketing and your choices

We may send promotional emails, texts or similar messages with your consent, or where the limited existing-customer exception applies. That exception requires us to have obtained your details during a sale or discussion of a sale, to promote our own similar services, and to offer a clear opt-out when collecting your details and in every marketing message.

We may retain a minimal suppression record to respect your choice. Essential messages about a quote, booking or payment are separate from marketing preferences.

7. Cookies and analytics

Our website may use cookies and similar technologies for essential operation, preferences, analytics and advertising. These can store information on your device or access information already stored there.

• Essential technologies support functions such as security and remembering your privacy choices.
• Preference technologies may remember optional settings.
• Analytics technologies may help us understand visits and improve website performance.
• Advertising technologies may measure campaigns or support relevant advertising.

Where consent is legally required, we ask for it before these technologies operate. You can refuse or withdraw consent through the website's consent controls where provided. Simply browsing this website does not mean you consent to optional tracking.

You can also block or delete cookies through your browser. Blocking essential cookies may affect website functionality. Contact us if you need help with your privacy choices or information about technologies used on the site.

8. Google and other third-party services

We may use hosting and IT providers, payment services, communication platforms, call tracking, Google Analytics, Google Ads or Google Maps. Depending on the service and your consent choices, these providers may process contact details, transaction information, device information, online identifiers or website interactions.

Some providers act on our instructions; others also use information for their own purposes as explained in their privacy notices. Using WhatsApp or another platform to contact us also involves that platform handling information under its own terms and privacy policy.

Links to external websites take you to independently operated services. We do not control their content or privacy practices, so please review their notices before providing information.

9. Sharing your personal information

We do not sell your personal information. We may share relevant information with:

• Fitters, technicians or service partners who need contact, vehicle and location details to fulfil your booking.
• Payment processors handling payments, refunds or transaction queries.
• Hosting, IT and communication providers supporting our business systems.
• Analytics and marketing providers where permitted by law and your consent choices.
• Accountants, insurers, legal advisers and other professional advisers where needed.
• Public authorities, regulators or law-enforcement bodies where disclosure is legally required or otherwise lawfully justified.

We aim to share only what is needed for the relevant purpose. Where a provider processes personal information on our behalf, we require appropriate contractual and security protections.

10. Processing outside the UK

Some service providers may store or access personal information outside the United Kingdom. Where this involves a restricted international transfer, we must use a permitted transfer mechanism.

Depending on the destination and provider, this may involve UK adequacy regulations or appropriate contractual safeguards, such as the UK International Data Transfer Agreement or UK Addendum, together with any required assessment and additional protections.

You can contact us for information about relevant destinations and safeguards, including how to obtain a copy of applicable safeguards.

11. How long we keep your information

We keep information only for as long as needed for its purpose. We determine retention by the type of record, applicable legal duties and whether an unresolved issue requires it:

• Enquiries and unsuccessful quotes: for the period needed to answer the request, complete reasonable follow-up and resolve related queries.
• Booking, payment and invoice records: through the service and for the applicable accounting, tax, warranty and legal-claim periods.
• Complaints and correspondence: until resolved and for any relevant period needed to handle a dispute, insurance matter or legal claim.
• Security logs and website information: for a proportionate period based on security needs, investigation requirements and the relevant technology's settings.
• Consent and opt-out records: for as long as needed to demonstrate and respect your choices, using the minimum information necessary.

Information may be kept longer where a legal obligation or active dispute requires it. When no longer needed, it is deleted securely or anonymised. Contact us for details about retention of a particular record.

12. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration and disclosure. Access should be limited to people and providers who need it for their work.

No internet transmission or electronic storage system can be guaranteed completely secure. If a personal data breach occurs, we will assess it and notify the regulator and affected people where required by law.

13. Your data protection rights

Depending on the circumstances, you may have the right to:

• Access your personal information and receive a copy.
• Correct information that is inaccurate or incomplete.
• Request deletion of information we no longer have a lawful reason to keep.
• Restrict how we use your information in certain circumstances.
• Object to processing based on legitimate interests because of your particular situation.
• Object to direct marketing at any time, including related profiling.
• Receive or transfer certain information in a portable format where applicable.
• Withdraw consent where we rely on it.

These rights have conditions and exceptions. For example, we may need to retain an invoice to meet a legal obligation even if you request deletion.

To make a request, use the contact details below. You do not need to use a special form. We may ask for proportionate information to confirm your identity where necessary.

We normally respond within one month and without a fee. Where legally permitted, complex or multiple requests may take up to two additional months; we will explain an extension within the initial response period. If the law allows a time limit to pause or start later while necessary information is obtained, we will explain this.

14. Questions and complaints

Please contact us if you are concerned about how we have handled your information. We will consider your concern and explain our response.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator. Visit the ICO's complaints page for guidance and contact options.

15. Automated decisions

We do not make decisions about your booking based solely on automated processing that have legal or similarly significant effects on you. If this changes, we will explain the processing and applicable safeguards in an updated notice.

16. Children's privacy

Our services are not specifically directed at children. We do not knowingly collect children's personal information unless there is a legitimate and lawful reason, such as information necessary to arrange assistance.

If you believe a child has provided information that we do not need, please contact us so we can review and address it.

17. Changes to this policy

We may update this policy to reflect changes to our services, website, business practices or legal requirements. The latest version will appear on this page with its revision date.

If we intend to use your information for a new purpose, we will provide the required information before doing so and seek consent where necessary.

18. Contact us

For questions, privacy requests or concerns about your personal information, contact: