Privacy Policy

Last updated: 24 August 2026

Automotive Mobile Tires (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit https://automotivemobiletyres.co.uk/, contact us, request a quote, or use our mobile tire fitting and related services.

1. Information We Collect

We may collect personal information, including:

• Your name
• Telephone number
• Email address
• Billing or service address
• Vehicle registration, make, model, and tyre information
• Your location or the location where roadside/mobile tyre assistance is required
• Details you provide when requesting a quote or booking a service
• Payment and transaction information
• Communications you have with us by telephone, email, website forms, WhatsApp, or other messaging services
• IP address, browser type, device information, and website usage information
• Cookie and analytics information

We only collect information that is reasonably necessary to provide our services, operate our website, communicate with customers, and meet our legal obligations.

2. How We Use Your Information

We may use your personal information to:

• Respond to inquiries and quote requests
• Arrange mobile tyre fitting, tyre replacement, puncture assistance, and related services
• Identify your vehicle and suitable tyre requirements
• Locate you when you request roadside or mobile assistance
• Contact you regarding a booking or service
• Process payments and maintain transaction records
• Provide customer support
• Improve our website and services
• Prevent fraud and misuse
• Maintain business and accounting records
• Comply with applicable legal and regulatory requirements
• Send marketing communications where we have your consent or another lawful basis to do so

3. Lawful Basis for Processing

Where UK data protection law applies, we process personal information on a lawful basis.

Depending on the circumstances, this may include:

• Contract: processing information necessary to provide a service you have requested.
• Legitimate interests: operating, protecting, and improving our business and services.
• Legal obligation: keeping records or processing information where required by law.
• Consent: where you have specifically agreed to a particular use of your information.

Where processing is based on consent, you may withdraw that consent at any time.

4. Location Information

When requesting mobile tyre fitting or roadside assistance, you may provide us with your current location, postcode, address, road, motorway junction or another location.

We use this information primarily to identify where assistance is required, determine service availability and dispatch a mobile tyre fitter.

We do not intentionally use your service location for unrelated purposes.

5. Payment Information

If you make a payment for our services, payment information may be processed by us and/or a third-party payment provider.

Where a third-party payment processor is used, your card details may be collected and processed directly by that provider in accordance with its own privacy and security policies.

We do not retain full payment card details unless this is necessary, lawful, and handled through appropriate secure systems.

6. Cookies and Analytics

Our website may use cookies and similar technologies to operate correctly, understand how visitors use the website, and improve its performance.

These may include:

• Essential cookies
• Analytics cookies
• Preference or functionality cookies
• Advertising or marketing cookies, where applicable

Where legally required, non-essential cookies will only be used after you have provided appropriate consent.

You can also manage cookies through your browser settings.

7. Google and Other Third-Party Services

We may use third-party services such as Google Analytics, Google Maps, Google Ads, call tracking, website hosting, payment processors, or communication platforms.

These providers may process certain information in accordance with their own privacy policies.

Where appropriate, we take reasonable steps to use service providers that maintain suitable privacy and security protections.

8. Sharing Your Personal Information

We do not sell your personal information.

We may share information where reasonably necessary with:

• Mobile tyre fitters, technicians, or service partners fulfilling your booking
• Payment processors
• Website hosting and IT providers
• Analytics and marketing service providers
• Professional advisers such as accountants or legal advisers
• Government, regulatory, or law-enforcement authorities where legally required

We aim to share only the information reasonably required for the relevant purpose.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, handling disputes, and meeting accounting, tax, insurance, and other legal requirements.

Different categories of information may therefore be retained for different periods.

10. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Your Data Protection Rights

Depending on the circumstances and applicable UK data protection law, you may have rights including the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your information
• Request restriction of processing
• Object to certain processing
• Request transfer of your information where applicable
• Withdraw consent where processing relies on consent

Some of these rights are subject to legal limitations and exceptions.

To exercise a data protection right, contact us using the details below.

You may also have the right to raise a concern with the Information Commissioner’s Office (ICO).

12. Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices, security, or content of websites operated by third parties.

We recommend reviewing the privacy policy of any external website you visit.

13. Children’s Privacy

Our services are not specifically directed at children, and we do not knowingly collect children’s personal information unless there is a legitimate and lawful reason to do so.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, business practices, or legal requirements.

The latest version will be published on this page with the updated revision date.

15. Contact Us

For questions about this Privacy Policy or how we handle your personal information, contact:

Automotive Mobile Tyres
Website:https://automotivemobiletyres.co.uk/
Email: support@automotivemobiletyres.co.uk
Telephone: 07356 050741
Business Address: 50 High Furlong, Banbury OX16 1PR, United Kingdom